Poultry recently launched a new line of all natural products, made from chickens
raised with no antibiotics.
The line offers
all of the USDA
attributes for natural labelling, such as no added hormones, no artificial
ingredients, no preservatives, and no injected solutions. The new line is in
direct response to consumer need, and aptly named Gold'n Plump All Natural Chicken
â€œThe meaning of
all natural has eroded over time, leading to confusion and skepticism
over what the term means. Our research shows consumers don't know what to expect from
all natural products, and are concerned about what their family
know what they don't want - antibiotics, added hormones, and artificial
ingredientsâ€”and what they doâ€”good, wholesome chicken, plain and
simple. This consumer
insight was the driving force behind the line.â€ explained Tracy Miller, Senior
Product Development Manager at Gold'n Plump.
This new approach to all natural isn't new for Gold'n Plump. In fact,
the company has been raising chickens without antibiotics for nearly 2
â€œThough the use of antibiotics poses no food safety
threat, we know more and more consumers want meat products raised without them,â€
said Miller. â€œAs a result, nearly all of our chicken
products are raised without antibiotics.
Only our All Natural line is being labelled as such.â€
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