In the wake of the avian flu outbreak in the UK,
consumers are switching to red meat and fish.
However, chicken sales were not hit as badly as turkey, and actually rose
by 3% compared to last year in the same period. Frozen turkey sales fell by 33%
on a year-on-year and a week-on-week basis. Nielsen's Scantrack Service
shows a 30% decline in fresh
turkey sales in the week ending February 10, 2007, on the previous week.
"Despite experts assuring the public that there is no risk of humans
contracting avian flu via the food chain we have still recorded a significant
drop in turkey sales," Eleni Nicholas, Group Managing Director of ACNielsen UK
and Ireland commented.
The decline in fresh turkey sales have hit all areas of the country, with
sales in the South West the worst affected. Sales were least affected in
Yorkshire and Scotland.
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