Two new chicken breeds for the 'welfare friendly'
sector of the market are to be launched by Cobb Europe.
The launch of these 2 new chicken breeds will take
place at the British Pig and Poultry Fair
at Stoneleigh, Warwickshire, from 13-14 May (Hall 1, stand no.
The Cobb 700, developed initially for heavy bird markets seeking high
breast meat yield, has the slower growing attributes and robust health that make
it suited to the higher welfare version of the standard chicken.
The Cobb Sasso 150 is the first product to emerge from the new partnership
between Cobb and the French breeder Sasso, a world leader in coloured chickens.
The new breed is a coloured chicken bred from a rustic brown female mated to a
white male, with abput 10% of the broilers having brown feathers and providing
distinctive colour markings.
â€œThe new products will offer UK producers a wider choice of breeds for
supplying the growing sector of the market where consumers are looking for
higher welfare standards for both indoor and free range chickens,â€ saysEuan
Meldrum marketing manager of Cobb Europe. â€œBoth breeds have been extensively
tested at our UK trials farm and are already creating a lot of interest through