Aviagen's new Ross performance standards unveiled
Aviagen, a leading poultry breeding company, has
unveiled revised performance standards for the Ross brand, with the emphasis on
close communication with customers and consistency of information across the
For the first time, performance standards for each Ross product have been
combined into global booklets to ensure that customers receive the same
information no matter where they are in the world.
The new standards on performance potential have been produced following an
extensive review of field and genetic data and consultation between Aviagen's
Customer Focus, Technical Transfer and Research and Development Teams across the
Alison Keaveney, Aviagen's head of global technical transfer, said: â€œThe
new global performance standards have been developed with the customer in mind.
Aviagen is a global business and we found that producing regional performance
objectives led to mixed messages being passed to our customers. The new
performance objectives show the real potential of the products. We have
consulted customers and our regional technical teams to determine performance of
the top 25% flocks around the world. This information shows what is possible for
the products given the optimum conditions. Figures are not based on any
particular area or biased towards any particular region. Examples of performance
at these levels can be found on every continent."
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