European processing companies search for expansion

The European poultry industry is facing a future with little or no expansion in production and a marginal increase in consumption. Long-term forecasts predict declining production and rapidly increasing imports. What strategies did processing companies follow to stay in business?

This article can also be found at World Poultry Volume 19 number 4. To view the article online simply click on the link below.

Keywords: Processing, quality, Europe, market