Tyson takes closer look at antibiotic-free chicken ads
Tyson Foods is revamping advertisements for its
antibiotic-free chicken products after rivals alleged false and misleading
According to The Wall Street Journal, Tyson Foods brushed off
competitors' allegations and said it had already independently changed the
The company state that no advertisements were approved to run after 20
January 2008, but it is reported that competitors claimed they saw the ads on
the air after that date.
The paper called it the latest setback for the Arkansas-based chicken
producer, which has been touting its line of antibiotic-free chicken as part of
a $70 million advertising campaign.
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