Novus International Inc., a global leader in animal
health and nutrition has launched a new version of their global website -
The site is designed as a content-rich, database driven, web environment
with market specific technical and product information that positively reflects
the image of Novus to the world.
â€œWhen you visit a particular species page on our new site, the content is
entirely geared towards that specific business unit within Novus,â€ explained
Tricia Beal, Director of Global Communications. â€œThis allows our current and
future customers to quickly search the site for content relevant to their
Users may currently view technical resources pertaining to Novus's products
and species, a video on the Novus International Research Center, a flash driven
timeline and hundreds of pork, beef, poultry, dairy, and fish recipes.
Another unique feature of the site is descriptive Novus Program information
based by species. The new web site features a list, by species, of valuable
programs offered to current, potential and future customers.
â€œThe information we provide to the public is a key element for Novus,â€
stated Giovanni Gasperoni, Executive Vice President Marketing and Sales. â€œWe are
constantly improving the ways we communicate, contribute to and improve animal
health and nutrition throughout our industry and wish to share this information
with our partners.â€
It is anticipated that the new site will be in state of constant
evolution. The next major phases of development include the incorporation
of different languages. The first phase of language additions will include:
Mandarin Chinese, Portuguese, Spanish, French, and German. Plans are also in
motion to include real-time industry newsfeeds and wiki's.