UK chicken standards raised by the Co-operative
Following results of a UK poll taken by 100,000
customers on ethical policy, the Co-operative is selling all its fresh chicken
with a higher welfare standard.
This initiative began in October 2007, when the Co-operative raised the
standards to Elmwood for all fresh whole chickens. The move is now being rolled
out to incorporate fresh plain chicken fillets and pieces.
So now, all fresh primary range-chicken now sold by the supermarket is
recorded to higher welfare Elmwood standards or above.
Working with its suppliers, the retailer converted 96 poultry farms across
the country to meet its higher-welfare Elmwood chicken standards. The birds are
grown in naturally-lit sheds and all the fresh core range chicken sold at the
supermarket is British.
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