Trends and factors influencing consumer choices
Price promotions have the most influence on the type and quality of meat
purchased, but these aren't alone in influence.
"Consumers want to save money, but they don't want to buy just anything.
They are looking for value; and it is not always determined by price," said
Michael Sansolo of Sansolo Solutions consulting company, who spoke at the Food
Media Seminar (US) in April, sponsored by the National Chicken Council and
U.S. Poultry & Egg Association.
"Taste still trumps price in importance when shopping," he said. A NCC
survey, he said, showed that taste was rated as 66% in importance while price
was at 61%. He added that, "Chicken seems to be where people are going to spend
money," noting that the survey found the shoppers, in the next six months, plan
to buy 25 more chicken than beef, fish or turkey. However, he said, if the price
of a certain commodity goes up, consumers will change their purchase plans.
There is a trend in value-added and ready-to-eat products. Today, 16% of
value-added packages are chicken; and 44% (leading share) of heat-and-eat
products are chicken. Also in the line of packaging, consumers are paying more
attention to nutritional concerns in foods, particularly the amount of total
fat, calories and sodium a product contains.
Claims of products labelled "natural" are also another trend. "Natural is
where the action is," Sansolo said. "It's a phrase that hits home with
Source: Poultry Times
U.S. Poultry & Egg Association
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