News 492 views update:Mar 22, 2010

Public to design new chicken label

A national chicken welfare campaign in the UK is giving the public the opportunity to design a less "misleading" label that can used on thicken packages.

The campaign - Hugh Fearnley-Whittingstall’s Chicken Out! – together with the animal welfare organisation Compassion in World Farming (CIWF), is inviting the public to design a new label to replace the alleged misleading information currently found on supermarket packaging.

The design being sought should make use of the right words and images that are a true representation of the conditions under which standard chickens live.

“Many supermarkets are using packaging that includes ‘meaningless descriptions’ and images representing the ‘outdoors’, which could imply chickens live a healthy, outdoor life. Clear and honest labelling will ensure shoppers know the conditions in which their chicken was produced and make it easier to choose higher-welfare alternatives,” said CIWF chicken campaign co-ordinator Eloise Shavelar.

This invitation will run until 23 February.

For more information, click here

Natalie Berkhout

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