Broilers

News 671 views update:Mar 22, 2010

Petaluma Poultry launches tray-less packaging

Petaluma Poultry has now introduced new tray-less packaging for their popular all-natural Rocky® The Range Chicken and Rosie® Organic Chicken.

“Our tray-less packaging reduces our overall packaging volume by 73%,” said John Bogert, CMO of Coleman Natural Foods, parent company of Petaluma Poultry.

The new packaging eliminates the Styrofoam tray soaker pad and printed film in favour of a single leak-resistant plastic that maintains the freshness of our chicken as well as delivers it to your home using 62% less waste than with the conventional chicken packaging.

Petaluma Poultry will be phasing in the new packaging starting with their most popular cut, boneless skinless chicken breasts, beginning this month.

"Two-and-a-half million tonnes of non-recyclable chemical compounds found in Styrofoam end up in landfills each year; removing Styrofoam from our packaging results in 73% less volume of waste in the landfill and makes sense for our consumers, our retailers and the environment," said Bogert.

With the new tray-less packaging, 25% more items can fit into a shipping box, reducing the amount of cardboard – and fuel required for transport – for a smaller carbon footprint.

“We look forward to phasing in more environmentally conscious packaging across both our Petaluma Poultry® and Coleman Natural® brands over the months ahead,” added Bogert.

Natalie Berkhout

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