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Alltech and John Y Brown Jr. at IPE

Animal health company Alltech brought the master mind behind the super brand of Kentucky Fried Chicken to reveal his secrets to the public on Thursday, 28 January at the International Poultry Expo in Atlanta, US.

Former Kentucky Governor, John Y. Brown Jr. spoke at the event held at the Georgia World Congress Center on his success in the poultry industry.

Recently named one of America’s top business leaders in the 20th Century by Harvard Business School, Governor John Y. Brown, Jr. disclosed the ‘secret recipe’ to creating a super brand, as he is recognized for being the individual to launch the super brand of Kentucky Fried Chicken.

The major points made were to "sell the chicken" and "give the customers what they want". The governor also stressed the importance of proper public relations and marketing to elevate your brand. It is estimated that nearly 250 attendees, included a large Latin American audience, joined the governor for breakfast.

Alltech president and founder, Dr. Pearse Lyons: "Governor Brown knows chickens, and what these people need right now to ‘bounce back’ is encouragement. Here is an example of someone that knows chickens and made a success off of knowing chickens. I can not think of a better success story for this crowd."

Natalie Berkhout

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