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Tyson introduces new product line

Tyson Food Service introduces Tyson® Red Label™ products designed to lower food cost by up to 20% without compromising customer satisfaction on core chicken menu items, says the company.

“It’s time for foodservice operators to hear some good news among all the recent negative economic reports,” said Rodger Starnes, VP of foodservice marketing and customer development, Tyson Foods. “We as a company can’t grow unless our customers do, so that’s why Tyson Food Service has taken a bold step to provide operators with affordable high-quality solutions to stay alive and vibrant. Managing center-of-the-plate menu cost is key in delivering profit. We focused on a new line of America’s most popular chicken menu items that deliver an overall value solution allowing operators to no longer worry about price, but rather focus on how to promote higher margin chicken items.”

Offering a variety of forms, flavors and sizes in a range of pricing options, Tyson® Red Label products are available both in breaded and unbreaded forms. Red Label products were designed to lower food costs and allow operators to improve quality on the fastest-turning chicken products on menus today.

Natalie Berkhout

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