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Novus outlines strategy: commitment to local, sustainable solutions

The worldwide demand for protein has risen rapidly over the past decade and will only continue to grow as economies strengthen. Novus recognizes the opportunities and challenges this demand presents and is working to provide solutions that result in affordable, wholesome food.

“It is our mission at Novus to make a clear difference in sustainably meeting the growing global needs for nutrition and health. We foster this mission by helping produce a sustainable, wholesome food supply through localized animal nutrition solutions,” says Novus President and CEO, Thad Simons.  “Although we operate in a global marketplace, we know that our customers’ needs vary based on their location. By actually living and working in their specific geographies, we are able to contribute to an improved quality of life through food, nutrition and supplemental innovation.”

In order to meet this overarching company goal, Novus determined that the best way to help their customers is to focus on a new brand platform - “The Triple-S Bottom Line” – Solutions, Service and Sustainability.

  • Solutions: Novus is committed to delivering enhanced nutrition and solving customerproblems. These solutions, though used on a global scale, are typically developed locally.
  • Service: Service is central to “The Triple-S Bottom Line” pledge as it embodies the company’s interaction with customers, business partners and our communities.
  • Sustainability: Novus wants to improve the quality of life around the world by helping it to achieve affordable and wholesome food, and sustainability is a critical factor in meeting this aim.

Novus is committed to providing animal agriculture with total nutrition management solutions that enhance producers’ sustainability by improving their efficiency and reducing their carbon footprint.

The Novus platform, “The Triple-S Bottom Line” – Solutions, Service and Sustainability, will help ensure that producers worldwide realize first-hand the benefits of this renewed corporate commitment.

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Editor WorldPoultry

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