Southwest Specialty Eggs takes over Californian franchise
Southwest Specialty Eggs has taken over the Egg-Land’s Best franchise for the southern California markets, including Clark County and Las Vegas.
Southwest Specialty Eggs is a joint venture with Cal-Maine Foods and Hickman’s Egg Ranch.
The deal means that the company will have licensing agreements for the sale of Egg-Land’s Best and Land O’ Lakes branded specialty eggs, as well as 4Grain, Farmhouse Eggs and other premium brands in this market region. Sales of Egg-Land’s Best specialty eggs accounted for approximately 14.4% of Cal-Maine’s total shell egg sales in fiscal 2014.
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