News 763 views update:Mar 9, 2016

Cobb headquarters welcomes international visitors

An insight into the broiler of the future was provided by Cobb geneticist Dr Danny Lubritz when 17 customers from Brazil, Argentina, Peru, Ecuador, Venezuela, Paraguay, Chile, and Saudi Arabia visited the Cobb-Vantress, headquarters at Siloam Springs, Arkansas, USA.

Dr Lubritz described how the breeding programme is helping to achieve more robust health and the ability to perform well in different environments which, together with continually greater feed efficiency, would characterise the Cobb breed in the future. 

The visitors were welcomed by Cobb president Jerry Moye, and then vice president of sales and marketing Stan Reid gave an overview of the world of Cobb. Pete Sbanotto, Cobb product manager, spoke about the performance that has made the Cobb500 popular across the world. 

The group visited the Tyson Discovery Center at the Tyson world headquarters where they toured the research department and met some of the technologists involved in developing new products. They also visited the Tyson Founders Room, a recent addition celebrating the history of Tyson Foods.

World Poultry

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