Genetics

News 1251 views update:Mar 9, 2016

Hubbard enters Scandinavia with Suomen Broiler

Finnish poultry producer, Suomen Broiler and Hubbard have signed an exclusive distribution agreement.

The first consignment of Hubbard H1 Grand Parent stock arrived by charter to Turku airport at the end of April in very good condition and Suomen Broiler Oy will start supplying the Hubbard H1 Parent Stock to their customers in Finland and neighbouring countries as from the end of 2013.

After 25 years of collaboration with Aviagen, Suomen Broiler will no longer act neither as a Distributor of Ross stock into Finland, Estonia, Lithuania and Latvia nor as a subcontractor to Russia. Suomen Broiler will continue to distribute Ross Parent Stock until depletion of the Grand Parent Stock during the first quarter of 2014.

Reijo and Vesa Jokela, directors of Suomen Broiler Oy, said “we are very excited to become part of the Hubbard family to help our business grow in Scandinavia and abroad”.

Paul van Boekholt, Hubbard Business Director, stated: “This agreement is a first and major step of Hubbard into Scandinavia, we are very confident that the Hubbard products will succeed in this region as Hubbard is well-known for its focus on animal welfare traits. For example, thanks to the much dryer litter, the Hubbard broilers have a very low level of footpad lesions and hock burn. We are looking forward to our collaboration with Suomen Broiler Oy and to expand our market share in Northern Europe”.

World Poultry

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