News 1347 views update:Mar 9, 2016

Cobb-Vantress launches first mobile app

Broiler breeding stock producer, Cobb-Vantress, has launched its first mobile application, ‘Cobb Connection’. This comes just months after the unveiling of the company’s new website, and social media initiatives.

“We continue to look at new ways to move our digital strategy forward by creating tools that make it easier for our customers to find what they need from us, when they need it,” said Roger Vessell, Cobb director of world marketing. He noted that the mobile app is an ideal platform for customers and employees to access important information while out in the field. “The app was developed to provide Cobb’s expertise to the industry as well as product offerings and our library of product guides at the tip of our audience’s fingers,” he added.

The app was built for platforms with iOS 5.1 and above, and supports six different languages — English, Spanish, Portuguese, Russian, Mandarin and Arabic. Additionally, Cobb recently implemented a similar system for its new website, providing users the opportunity to choose between the six languages to read and interact with content.

“Cobb has locations and customers all over the globe, and, by providing these customers with the opportunity to choose from many of the global languages, we have the opportunity to connect and engage with the majority of our audience,” said Roger Vessell.

World Poultry

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