Tyson Foods is aiming to appeal to consumer demand for natural
products and convenience foods with its new product
The company has introduced two all-natural convenience products:
hand-trimmed, ready-to-cook fresh chicken and individually wrapped chicken
breasts. Both of these products are expected to be available in June in the
Trimmed and Ready offerings will include breasts, tenders,
drumsticks and thighs. As a value-added feature, all skin and visible fat will
be hand-trimmed from these products, which will be marketed as ready-to-cook.
Consumers are expected to pay 50c to $1 more per pound for this type of
time-saving convenience. The company's individually wrapped boneless, skinless
chicken breasts will feature re-sealable bags, allowing consumers to use the
products as needed.
Tyson also began producing its "100% All Natural
Marinated Fresh Chicken" on May 1. It includes new packaging that spells out the
attributes of the product: all-natural, no artificial ingredients and the
endorsement of the American Heart Association. The product contains only
chicken, chicken broth, sea salt and natural flavour.