Home

News 765 views update:Sep 29, 2006

Ben & Jerry's chooses cage-free eggs

Premium ice cream maker Ben & Jerry's has announced that it will only use eggs from cage-free chickens in its products.

The Canadian company, a wholly-owned subsidiary of Unilever, said it will be the first major national food manufacturer make a total transition to egg suppliers who use 'Certified-Humane', cage-free methods to raise their egg-laying hens.
“I speak for all of us at Ben & Jerry's to say how pleased we are to announce this transition,” said Walt Freese, Ben & Jerry's CEO.
“Earlier this year, the Humane Society of the United States (HSUS) brought to our attention issues related to the treatment of egg-laying hens,” said Rob Michalak, Ben & Jerry's Director of Social Mission.
"The closer we got to the issue, the more we realised how complex it was. It required us to move beyond our own expertise. We received substantive input from a variety of experts and resources, all of which helped us to arrive at our decision," said Michalak.
The company's statement says the move is consistent with Ben & Jerry's mission and values.
The transition to using the cage-free eggs will be phased in over the next four years.
The Humane Society says that the company's decision will result in improved welfare for tens of thousands of animals.

Editor WorldPoultry

Or register to be able to comment.