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News 261 views update:Jun 11, 2007

Tyson's new look and new campaign unveiled

Tyson Foods Inc. has announced the launch of a new $70 million multimedia ad campaign entitled "Thank You". This will replace the company's longstanding "Powering" campaign.

"The advertising campaign will communicate to consumers in a fun, engaging way how Tyson products help make mom a hero at mealtime," said Tyson's VP of insights and innovation, Carolyn Rehbock.
A new contemporary look for the nation's largest protein processor was also unveiled, adding black, blue and green packaging elements for its fresh chicken products.
"By the end of June, the face of Tyson fresh chicken will change," said Tyson's senior VP for fresh meal solutions Dave Hogbert. "It's a revolutionary change."
The new campaign will begin on June 11.
 
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