Tyson's new look and new campaign unveiled
Tyson Foods Inc. has announced the launch of a new $70
million multimedia ad campaign entitled "Thank You". This will replace the
company's longstanding "Powering" campaign.
"The advertising campaign will communicate to consumers in a fun, engaging
way how Tyson products help make mom a hero at mealtime," said Tyson's VP of
insights and innovation, Carolyn Rehbock.
A new contemporary look for the nation's largest protein processor was also
unveiled, adding black, blue and green packaging elements for its fresh chicken
"By the end of June, the face of Tyson fresh chicken will change," said
Tyson's senior VP for fresh meal solutions Dave Hogbert. "It's a revolutionary
The new campaign will begin on June 11.
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