The retail price of live broilers has started to
decline. This follows all-time high prices of Rs 110 (€1.30) per kg at retail
The price of broilers has declined by Rs 20 (€0.24) per kg, and now stands
at Rs 89 per kg (€0.06).
The inflated rates over the past two weeks caused a sharp decline in the
domestic consumer demand for chicken related products (fell approx. 25%). The
impact, however, was marginal and at a commercial level.
Citing reasons for the decline in the price of poultry products, Maroof
Siddiqui, Chief Convener, Pakistan Poultry Association, termed it owing to
marked reduction in sale of chicken meat from thousands of retail outlets in
â€œThe declining purchasing power of an overwhelming number of poultry
customers helped to bring it down," said Siddiqui.