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Trends, opportunities and challenges for Brazil

Decreasing growth rates and market saturation in the developed world are issues that the poultry industry will need to deal with in the near future. Focusing on the developing world seems to be the way ahead, but animal health, higher maize prices, as well as decreasing water availability, are issues to be carefully considered. For Brazil, this offers good perspectives. The country is promoting a change in the image of its products.

 
Keywords: Brazil, markets, export, poultry meat

Source: World Poultry magazine. Issue 23.9
 
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