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Brazil: Halal poultry exports on the rise

Brazilian Halal exports to the Middle East are expected to expand, exceeding $6.38 bln in 2008, as the demand for beef, meat and poultry continues to rise in the region.

Supply to global meat market

Industry reports have stated that 33% of Brazilian poultry and 40% of its meat production are being supplied to the global Halal market, mainly concentrated within the region.

Halal Expo

To add to the booming Halal industry, over 15 Brazilian companies have announced their participation at the second ‘Halal Expo 2008’, to take place 24-26 November, in Dubai.

As one of the biggest exporters of halal meat in the world, Brazil maintains a substantial percentage of its production to cater to the Halal market.

About 70% of its exports of 1 mln frozen chickens going to over 100 countries are Halal certified.

Shipped to GCC countries

Most of the country’s Halal products are shipped to GCC countries. Reports have stated that $1.4 bln worth of chicken has been exported from January - August 2008 to the Middle East, which is a rise of 66% over the same period last year.

In addition to meat and poultry products, Brazil has also emerged as a major source of other Halal-certified consumables in the region such as coffee, chocolate, biscuits, fruits and juices.

Huge requirement for Halal food

“In the first 8 months of 2008, Brazilian shipments of Halal products to the Middle East have totalled 756 tonnes, which reflects a 17% rise compared to the same period last year,” said Francisco Turra, executive president, Brazilian Poultry Exporters Association (ABEF).

“The Gulf region as a whole has a huge requirement for Halal food, which presents global producers and suppliers an outstanding opportunity to expand their business to new heights,” added Raees Ahmed, director, Orange Fairs & Events.

Natalie Berkhout

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