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Cobb celebrates 10 years in Poland

Cobb Germany celebrated its 10th anniversary in the Polish market with a customer seminar involving 87 clients from all over the country.

James Truscott, director of Cobb Germany, spoke about the value of the Cobb 500 at broiler, breeder and processing level with the new breeder male now producing even more efficient broilers.

“The demand for our product in Poland and our other 19 markets is quite outstanding,” he said. “We are happy that our European markets are more and more using the Cobb 500, ensuring that the most cost efficient broiler meat is produced.”

Cobb Germany and Cobb Europe colleagues Pelayo Casanovas, Matthew Wilson, Patrick van Trijp, Aldona van Krevel, Ireneusz Rosada and Piotr Czaplicki gave talks on management practises and methods for both broilers and breeders.

Aldona van Krevel stressed, in her role as Poland’s sales and marketing manager, the importance of good customer planning and ordering parent stock in good time with the increasing popularity of Cobb 500 in Cobb Germany’s market area. Special guest speaker Dr Klaus Müller-Molenar told the visitors about the adenovirus situation in Europe.

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Natalie Berkhout

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