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Positive outlook for VIV Russia 2009

With 7 months to go, 115 international and national companies have confirmed participation and VIV Russia 2009 exhibition, scheduled 26-28 May, 2009, in the Crocus Exhibition Centre.

The positive outlook of the Russian livestock market is reflected in the sales of the exhibition floor space, together with the Russian meat market for poultry, pork and beef remaining on an upward move.

Consumer demand in Russia tends to the use of fresh meat products. Market specialists report that strong business opportunities are in meat processing, logistics, storage and refrigeration.

“The production of healthy and safe food is key,” says VIV Russia Project Manager Wendy Voermans. “Russia needs to answer the quickly increasing consumer demand for high quality meat products. This is supported by the Russian government’s new programme for 2008-2012 called the State Programme for Development and Regulation of Food and Agricultural Markets, which encourages the improvement of meat production and processing in terms of quality and quantity. This offers many profitable opportunities, which are backed by our recently held investment survey.”

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VIV Russia 2009

Natalie Berkhout

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