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USDA launches COOL Listserv

The USDA's Agricultural Marketing Service (AMS) has launched a Country of Origin Labelling (COOL) listserv to notify subscribers of significant additions to the COOL website.

COOL regulations, which came into effect on 30 September, requires country of origin labelling for muscle cut and ground beef (including veal), pork, lamb, goat, chicken, fresh and frozen fruits and vegetables, peanuts, pecans, macadamia nuts and ginseng covered commodities sold by designated retailers.

The COOL website offers information for both the industry and consumers, including an assortment of resources, such as an extensive question and answer section, a Power Point presentation on the COOL Interim Final Rule and links to current and historical legislative information.

The new COOL listserv will provide the benefit of reaching out to subscribers with immediate updates and help retailers to more easily achieve compliance with COOL requirements in a cost-effective manner.

For more information and to register, click here

Natalie Berkhout

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