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News 279 views update:Aug 12, 2008

Ground turkey distribution growing

National Turkey Federation's 2008 Marketplace Survey shows a variety in available turkey products.

Turkey cuts and products are proving to have a year-round presence with increased visibility in the retail and foodservice categories, as shown in the National Turkey Federation's (NTF) 2008 Marketplace Survey.
Ground turkey saw the most significant growth with more than 403 mln pounds sold in 2007, which is up from almost 365 mln pounds, resulting in a 10% increase from 2005.
“Ground turkey growth in the marketplace is a reflection of its versatility and excellent nutritional profile, which makes it easy to use in an array of dishes,” said NTF's vice president of marketing and communications Sherrie Rosenblatt.
The survey reveals that the top three turkey products produced are whole birds (24.5%), cooked white meat, or deli meat, (13.8%) and ground turkey (10.1%).
Nearly 43% of the turkey volume sold goes to the retail sector. Whole birds make up 50% of the volume distributed to supermarkets, followed by ground turkey (15.6%) and bone-in breast (7.3%).
 
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