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News 319 views update:Nov 13, 2009

CP Food to reduce interests in farming

Charoen Pokphand Foods Plc (CPF), the SET-listed flagship of Charoen Pokphand Group, has mapped out a 5-year business restructuring plan to reduce its dependence on farm business.

Over the next 5 years, CPF's core businesses will engage in three main industries: feed, food, and farming.

The restructure aims to increase revenue from the food sector to 30-33% of the total from 18% at present. Animal feed already generates 35% which would be maintained.

Farming revenue, particularly from chicken and duck farms, would be pared from 47% to one-third as well. Sales from this sector stood at 156.23 bln baht ($4.63 bln) in 2008.

Revenue from the food sector has grown rapidly in recent years thanks to brand-building efforts and new products. Ready-to-eat items such as shrimp wonton soup have increased sales to 32 bln baht ($961.4 mln) this year.

CPF planned to invest 4 bln baht ($120.1 mln)  locally and overseas. US$30 mln is set for the pig business in Russia, and $65 mln is to build shrimp- and aqua-feed manufacturing plants in the Philippines.

Natalie Berkhout

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