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VIV Asia: more exhibitors, fewer visitors

VIV Asia 2009, held in Bangkok, Thailand, from 11-13 March, has attracted 20,831 visitors, organiser VNU Exhibitions has revealed. VIV Conferences and Seminars organised around the show attracted 3,402 visitors.

The number of visitors to the show itself is only slightly less than the edition of 2 years ago. In 2007, the previous show in the Thai capital’s BITEC centre attracted 21,726 visitors.

"Despite the economic downturn, VIV Asia attracted high quality trade professionals with serious buying power," said VIV project manager Ruwan Berculo.


The majority of visitors to VIV Asia came from Thailand (51.2%), which equalled 10,684 interested people. Thailand was followed by visitors from India (5.9%), Philippines (5.2%), Vietnam (4.8%) and Malaysia (4.35%).
In total, 10,147 visitors from 93 different countries paid a visit to the show. The largest non-Asian country present was the Netherlands, bringing a delegation of 168 people.

Of all visitors, 22.7% indicated that his or her main business was poultry farming; 16.7% mentioned feed milling as key business; 14.2% of the visitors said their core market was feed ingredients, feed additives and/or animal health; and 12.1% considered pig farming as his or her main activity.

VNU Exhibitions staff were told that animal health, feed additives and feed were the areas most visitors were interested in.


Total number of exhibitors this year was 568, from 41 countries worldwide. This was a slight increase in comparison to 2007, when 518 exhibitors from 37 countries were present in Bangkok.

"We saw a strong selection of innovations for poultry, pigs and aquaculture which contributed to the innovative buzz that was clearly present at VIV Asia 2009," said Berculo.

The next VIV Asia will be held in Bangkok once more, 9-11 March, 2011.

Look out for a full review of VIV Asia in World Poultry Vol. 25, No. 04, written by World Poultry Editor Ad Bal, entitled "VIV Asia: livestock sector to help restore the economy".

Natalie Berkhout

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