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Successful VIV Russia 2009

The fourth edition of VIV Russia took place from 26-28 May 2009 at the Crocus Exhibition Centre in Moscow, welcoming 6,335 visitors, which is an increase of 14% in comparison to 2008. The number of foreign visitors increased from 25% to 30%.

A total of 272 companies from 27 countries presented their equipment, technologies and innovations throughout the entire feed-to-meat chains for pigs, poultry and cattle.

“The increased number of visitors as well as the high quality of these visitors, together with the slightly increased size of this edition of VIV Russia, shows agribusiness in Russia remains an attractive industry. The demand for its products continues at quite a high level and the industry remains priority to the Federal Government," comments Wendy Voermans Project Manager VIV Russia, VNU Exhibitions.

Meat Meeting

Alongside the exhibition the second Meat Meeting was held, which focused on the meat market strategy and the needs of Russia in primary products, meat products and feedings. Leading international experts and representatives of the executive and legislative bodies of Russia, associations, unions, and the market participants spoke about the most acute issues of the meat market: situation and prospects of the field amid the global financial crisis; commercial relations and the market structural changes; current issues of business management.

On 27 May, several seminars and round-table discussions were also held, as well as a break-out session “New refrigeration technologies and solutions for food industry” which took place in the framework of the exhibition business programme.

On 28 May, the National Turkey Association conducted a seminar “Potential and prospective development trends of the turkey-breeding in Russia” for the first time in the exhibition history.

The next VIV Russia will be held 17-19 May, 2011, again in Moscow.

Natalie Berkhout

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