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New themes to be launched VIV Asia 2011

VNU Exhibitions and NEO do not only expect significant growth of product presentations at the 10th edition of VIV Asia 2011. Next to the 500 returning exhibitors the organisers also foresee many new exhibitors who will participate under one of the 3 new labels.

Feedtech-Croptech Asia 2011, Laboratory @VIV Asia 2011 and New in Town have been launched to attract new business at VIV Asia 2011.

To mark the 10th edition, VIV Asia presents Focus 2021, which compromises a range of activities related to the future of our industries in the year 2021, 10 years ahead of 2011.

And finally, another big step will be made: the co-location of VIV Asia 2011 with Aquatic Asia 2011, the brand new dedicated event for the Asia-Pacific aquaculture business.

Feedtech-Croptech Asia 2011

With 4,140 visitors from 79 countries active in feed milling in 2009, VIV Asia clearly has a leading position as a B2B event for the Asia-Pacific Feed mill industries.

To fully benefit from the opportunities in milling, VIV Asia 2011 will host Feedtech-Croptech Asia 2011. With this new initiative, VIV Asia is best positioned to bring together investors, producers and engineers who are active in milling equipment and related activities for the production of feed, food and fuel.

Laboratory @VIV Asia 2011

Laboratory @VIV Asia 2011 is a specialist event within VIV Asia 2011 developed to give buyers, suppliers, researchers and opinion leaders the opportunity to do business in a customised environment that will attract key laboratory people from across the region. In line with the Feed to Meat concept, Laboratory @VIV Asia 2011 focuses on animal feed safety, food safety including meat, egg and fish safety.

New in Town

For the 2011 edition, VIV Asia groups first-time exhibitors within two dedicated pavilions. The New-in-Town Pavilions give suppliers a fair bit of extra marketing power to impress visitors with their knowledge and products.

Focus 2021

VIV Asia 2011 is the 10th edition of VIV Asia. With 10 editions behind us, the aim for VIV Asia 2011 is to look 10 years ahead: Focus 2021.

A selection of political, economic and social themes will form the basis for a series of visionary key notes and product awards with a focus on animal production in Asia-Pacific over the coming 10 years.

Aquatic Asia 2011

Aquatic Asia 2011 is an independent trade show, organised at BITEC in co-location with VIV Asia 2011. With this move, the organisers offer buyers and suppliers in aquaculture in Asia-Pacific a unique opportunity to meet key contacts active in aquaculture solely or with a joint-interest in aquaculture, poultry and/or pigs.

In addition to Aquaculture, including a strong focus on algae production, Aquatic Asia also involves the related activities of Mariculture and Capture-based aquaculture.

VIV ASIA 2011 is scheduled for March 9-11, 2011 in BITEC exhibition centre, Bangkok, Thailand.

Natalie Berkhout

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