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People: International appointment for Pas Reform

Bob De Rycke has joined hatchery company, Pas Reform, to represent the company in Belgium, France and francophone Africa. He joins an international team, with responsibility for market development and the distribution of Smart incubation, hatchery automation and climate control systems.

De Rycke brings almost two decades’ hatchery sector experience to his new role. Having worked most recently as a sales director, he has spent the past ten years in EMEA, with previous experience also including sales management roles for Chore-Time in the Benelux, UK, Ireland, Greece, Turkey and Middle East, and Kemin Industries, again in the Middle East. Bob speaks German, English, French and Dutch fluently.

He will be based in Belgium and France.

Source: Pas Reform

Editor WorldPoultry

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