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Micro ingredient solution for Indian poultry industry

ABCA, a division of AB Agri, the Agricultural Group of Associated British Foods plc. (ABF), is participated at Poultry India exhibition,held recently in Hyderabad. Poultry India was an ideal platform to introduce ABCA to the Indian market. The company is dedicated to providing the animal nutrition and livestock industry with a professional service in India and other Asian countries.

The livestock industry in India is the second largest contributor to gross domestic product (GDP), after agriculture, and accounts for 9 percent of the total GDP.

The objective of ABCA is to offer poultry and feed producers in India a new range of innovative, reliable and sustainable feed ingredients that improve poultry performance through better nutrition and health, leading to improved return on investment. Progressive research and development of innovative new products are all central to uncovering enhanced nutrient utilisation by farm animals. Through sharing the technical resources of nutrition and management advice, ABCA works together with poultry companies to produce safe, healthy meat and eggs in a cost-effective and sustainable manner.

ABCA integrates with its’ parent company ABF and acts as an innovator in marketing new micro feed ingredients and sustainable feed additives. AB Agri has interests across the food - as a producer and seller of animal feed and ingredients. Announcing at the company’s official launch in India, Mr David Yiend, Chief Executive, AB Agri said “AB Agri is a balanced diversified business operating in many parts of the food chain from plough to plate supplying its products across 70 countries. ABCA’s entry into the Indian market is another great milestone for us providing feed manufacturers and livestock farmers with safe and sustainable solutions to enhance animal performance and produce safe and high quality food products”.

Mr James Charteris-Hough, Managing Director, ABCA emphasised that India is an important market to the Company and added that, “ABCA aspires to become a preferred choice in the area of innovative yeast derivative products for Indian animal nutrition and health industries”.

At Poultry India 2012, organised by the Indian Poultry Equipment Manufacturers Association, ABCA showcased its innovative animal nutrition product range together with nutritional advice on flock management.

Romila iyer, Business Manager of South Asia said, “Poultry India offers a great platform for the companies to interact and showcase their products and services. At ABCA we plan to establish well-balanced portfolio of innovative products/solution and introducing value added products to animal production and feed-market, coupled with our resolute focus on our customer’s needs, will be the cornerstone for our marketing strategy”.

World Poultry

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