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Photo report: VIV China 2014

From Sept 23-25, the VIV China animal production tradeshow was held in Chinese capital Beijing. Decision makers in the animal production industry, primarily from China, but also from other countries in southeast Asia, took the opportunity to visit the exhibition.

Prior to the show, a poultry outlook forum took place, which was attended by a selected audience with a specific interest in the current and future situation of the poultry business.

Visitors of the VIV China tradeshow had the opportunity to meet with around 500 companies and organisations (both domestic and international), who were represented.

VIV China is one of the five international VIV shows which are organised by VNU Exhibitions from The Netherlands. True to the tradition and history of VIV shows, focus is on poultry and swine. But VIV China was also a good opportunity for sharing knowledge and displaying products for the ruminant and aquaculture business. VIV China is held biennially. Again this time the show was worth visiting. Flashback to a lively trade show through a visual impression.

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  • Photo report VIV China 2014

    Venue of VIV China 2014 was the New China International Exhibition Center (NCIEC) in Beijing, China.

  • Photo report VIV China 2014

    Access to the show is free, but visitors first need to register, for which special booths are available in the entrance hall.

  • Photo report VIV China 2014

    In order to let the registration procedure take place properly, fairground staff try to convince the audience to obey to the rules in place.

  • Photo report VIV China 2014

    Once registered, individual gates allow access to the show floor.

  • Photo report VIV China 2014

    Concurrently with VIV China, meetings are taking place.

  • Photo report VIV China 2014

    Apart from a pocket size guide booklet, information on where to find exhibitors is available on large screens in the three exhibition halls.

  • Photo report VIV China 2014

    A special magazine on livestock production in the Chinese language is handed out during the show. It contains selected articles from World Poultry, as well as from its sister publications Pig Progress and All About Feed. Publishing company is Reed Business Media from The Netherlands.

  • Photo report VIV China 2014

    Originating from Indonesia is Medion, supplier of vaccines for multi species, specifically targeting the Asian market.

  • Photo report VIV China 2014

    Land is scarce in China, particularly in urban areas. For that reason, GSI is offering two storey broiler houses to effectively make use of the limited land surface that is available. GSI also owns and distributes Cumberland poultry equipment.

  • Photo report VIV China 2014

    China is an important market for Jansen Poultry Equipment from The Netherlands. Their focus for China is on breeder housing and broiler cages.

  • Photo report VIV China 2014

    Depond Animal Health is a large producer of animal health products from China. Besides serving the domestic market, Depond also exports to countries in Asia, The Middle East and Africa.

  • Photo report VIV China 2014

    Taejin Poultry from Korea produces processing equipment. One of the specialisms they claim to have, is duck slaughtering and processing.

  • Photo report VIV China 2014

    Besides the well-known global brands in incubation technology, also Chinese manufacturers such as Sancheng and Yunfeng have a portion of the market, mainly in Asia. Both are offering single- and multi-stage machines.

  • Photo report VIV China 2014

    The Hy-Line layer breeding company was clearly visible through their Chinese distributor.

  • Photo report VIV China 2014

    Growing broilers in cages is fairly common in Asia, among which in China. One supplier of such systems is Yanbei Group, who also manufactures a wide range of poultry equipment.

  • Photo report VIV China 2014

    An interesting and energy efficient product is the electric brooder of Interheat from South Korea. It doesn’t use oxygen and thus doesn’t produce carbon dioxide either. It’s available in various capacities.

  • Photo report VIV China 2014

    Traditional type layer cages are still in common use all across Asia.

  • Photo report VIV China 2014

    A major manufacturer of feed manufacturing equipment, building turnkey projects worldwide, is Zheng Chang from China.

  • Photo report VIV China 2014

    Also building feed manufacturing plants around the world, is Chinese company Muyang. Recently they changed their name into “Famsun”.

  • Photo report VIV China 2014

    The next VIV China edition will be held in September 2016, concurrently with the XXV World’s Poultry Congress of the World’s Poultry Science Association (WPSA). Good reason to promote this upcoming global event at VIV China 2014.

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