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Photo & video 2266 views update:Mar 9, 2016

Farm visit: Loué brand

World Poultry recently took the opportunity to visit a typical French poultry farm producing for the Loué brand. These slow growing broilers are traditionally produced around the town of Loué. Farmer Arnaud Mussard was so kind to show World Poultry around. Here follows the photo report.

Photo

  • Farm visit: Loué brand

    The image of free ranging broilers on small scale farms and farmers with knowledge of tradition and animal and farmland management. That is the core of the Loué brand.

  • Farm visit: Loué brand

    The history of the Loué brand goes back to 30 august 1958. At that time a few visionary poultry men decided that the industrialisation of poultry production, as started after the Second World War, wasn’t the way to make a difference on the market place.

  • Farm visit: Loué brand

    Arnaud Mussard is one of the 1050 farmers producing for the Loué brand. "I am one of the lucky ones. Regulations are tough, but I can make a good living with producing only small numbers of broilers, at least compared to normal –bulk- production."

  • Farm visit: Loué brand

    Mussards farm has four houses, which each house 4,400 animals. The year production of all Loué farmers together amounts to 31 million broilers, about 3% of Frances production.

  • Farm visit: Loué brand

    Loué farmers have to produce under strict regulations. Management of the animals, the land and the production all is regulated by the integration.

  • Farm visit: Loué brand

    The slow growing broilers are outside from nine in the morning till sundown.

  • Farm visit: Loué brand

    The Loué chicken are held as close to nature as possible. That means no antibiotics, no coccidiostats and no genetically modified feed ingredients. The average age the broilers are moved to the slaughterhouse is 84 days.

  • Farm visit: Loué brand

    About 1% of the chickens are taken by foxes, which is a consequence of being outside so much...

  • Farm visit: Loué brand

    On warm days the chicken seek shelter under the cover of trees, which are also a necessity by regulation.

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