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News 746 views update:Feb 3, 2010

Cherry Valley celebrates 50th anniversary

UK's Lincolnshire-based Cherry Valley has 2 reasons to celebrate this month as it reaches its 50th anniversary, which is marked by the announcement of a record turnover year.

The country’s leading duck supplier, which has seen a number of significant developments during 2009, including the launch of its higher welfare Farm Fresh Duck brand, secured a £62 mln turnover in the past 12 months despite the economic downturn. This is a £4 mln increase on 2008’s figure (£58 mln).

Cherry Valley's MD Richard Bird: “It’s a fantastic achievement for the company to be celebrating its 50th year of business and the announcement of our record turnover just shows that half a century later we are still going strong, even in the current economic climate."

Bird went on to say that the company launched its successful Farm Fresh Duck brand, secured major listings with Marks & Spencer and Tesco in the grocery sector, and its Chinese business remains buoyant.

"So we stand in good stead for the next 50 years! …I am immensely proud of all we have achieved and I am confident this success will continue.”

This year also saw Cherry Valley awarded a Freedom Food accreditation in recognition of the high standards of welfare throughout its farms.

Natalie Berkhout

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