The national Turkey Federation's newly elected chairman believes looking at capturing a larger share of the consumer's interest by offering them the widest possible variety of turkey products in the marketplace.
The National Turkey Federation’s (NTF) Board of Directors elected Yubert Envia to serve as the federation’s 2010 Chairman. Envia is VP of turkey and prepared foods for Foster Farms in Livingston, Calif.
“I guess I could say that I am somewhat optimistic about our future profitability,” Envia said during his acceptance speech, “but I don’t think we should be relying on production as an indicator and instead should be looking more at capturing a larger share of the consumer’s interest by offering them the widest possible variety of turkey products in the marketplace.”
Envia recognized the turkey industry survived through one of the toughest years and held together with coordination and collaboration, says NTF. Although optimistic, Envia also spoke of the numerous regulatory and legislative issues that will continue to confront the turkey industry – environmental regulations, antibiotic use in animal agriculture and changes to the food safety inspection system – and encouraged NTF members to play an important part in the public affairs process.
Envia began his career at Foster Farms after receiving his B.S. degree in business administration. In his 21 year career, he has moved through the ranks from accounting, packaging, line supervisor, plant manager and GM to his current position as VP of the turkey and prepared foods divisions.
Source: National Turkey Federation
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