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By Philip Clarke, Poultry World, UK
The global meat market is very much in the ascendency and poultry meat in particular has an important role to play in meeting the increasing demand for animal protein (Figure 1). According to a new multi-species study by international meat consultants Gira, total demand for meat is set to grow by 40 million tonnes over the next 10 years, equivalent to a 14% expansion. About a third of this will be in China – the new economic powerhouse – and around 60%, or 24 million tonnes, will be for poultry meat, mainly chicken.This domination by poultry reflects the fact that it is the cheapest form of animal protein, says one of the report authors Richard Brown, and will be at the expense of the red meat sector in particular. Gira also estimates that poultry meat will grow at double the rate of the pig meat sector, overtaking pork as the number one meat in the world by 2020. The total meat trade is also set to grow by 18%, with poultry again the dominant force. But exactly how soon these trends will establish, and how accurate the forecasts will be, remains to be seen. Certainly they differ from when Gira conducted the same exercise in 2007.
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Source: World Poultry, volume 27. no. 1, 2011
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