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Wiebe van.. der Sluis was born at a mixed farm in the Netherlands and being
the youngest of six children he often had to give a hand in feeding the pigs,
poultry and sheep. It is here that his affection for the smaller farm animals is
rooted.
After receiving his degree in agronomics he became the full time general
secretary of a regional young farmers association, where he further developed
his skills in sociology and economics. It was at this time he became interested
in journalism and recognised the power of writing. He learnt that through
writing he could educate people and stimulate them into developing their skills
to realise their own dreams.
Wiebe joined Misset, now Reed Business Information, more than thirty years
ago to become the editor of the company’s pig farming magazine, a supplement of
the weekly farming magazine “Boerderij”.
During that eight year period he became one of the initiators of a sheep
farming magazine, of which he also became editor. Meanwhile he was asked
to take-over the management of the company’s poultry weekly “Pluimveehouderij”.
However, once he got a taste for developing new magazines there was not
stopping him, he went on to develop some of the company’s international
magazines including World Poultry, Pig Progress and Poultry Processing Magazine.
Both World Poultry and Pig Progress excelled taking leading positions in
the global market for more than twenty years. And the newly launched Poultry
Processing Magazine has been received favourably by the market.
Being editor of World Poultry from its conception, Wiebe has gained
worldwide the recognition as a poultry expert.
Author: Wiebe van der Sluis
