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By Wiebe van der Sluis , Rooster 45, Doetinchem,the Netherlands
Running an egg business is more than just feeding hens, collecting and selling eggs. It’s a real business requiring an intensive control of all inputs and outputs, including tracking and tracing as well as the provision of all information regarding production and product quality.Many companies in the world recognise this need and make use of feed and flock management systems based on the powerful Microsoft Dynamics. The core values of this software programme are simplicity, adaptability and ease-of-use. An independent study largely based on Software Usability Measurement Inventory (SUMI) showed that this programme has had a positive effect on end-users productivity and business performance due to its high scores on the following six SUMI factors:
1. Usability – ease of use, user command of application and user enjoyment with software
2. Familiarity – ease of learning, intuitiveness of system, user comfort with application
3. Transactional Efficiency – user effectiveness in executing repetitive tasks, efficiency of user interface, speed and reliability of system
4. Flexibility – agility in handling unexpected issues, ease of completing infrequent or unusual tasks, system adaptability to business needs
5. Business Insight – ease of comprehensive reporting, real-time access to information, visibility across departments
6. Collaboration – ease of collaboration with colleagues, efficiency of application workflow, ease of communication with suppliers, partners and customers.
Full insight to all costs
The positive values have not only been recognised by SUMI but also by more than 1,350,000 users around the world. Every day they log in to Dynamics to run their businesses. Among them there are a fair number of poultry companies that make use of this software programme to maintain their strong financial foundation. Some of the largest egg producers in Europe as well as the USA have become familiar with Dynamics through the Dutch software company Qwinsoft.
The positive values have not only been recognised by SUMI but also by more than 1,350,000 users around the world. Every day they log in to Dynamics to run their businesses. Among them there are a fair number of poultry companies that make use of this software programme to maintain their strong financial foundation. Some of the largest egg producers in Europe as well as the USA have become familiar with Dynamics through the Dutch software company Qwinsoft.
Qwinsoft combined Dynamics with an Enterprise Resource Planning (ERP) programme in the upgraded version of OVO-vision (Figure 1). Initially, this programme used to be a financial logistic aid for egg packers and processing companies, but over the years it has evolved into a complete egg production and processing management system.
The founding father of OVO-vision is Jack Jenniskens, who has a lot of experience in the egg business and knows in detail which issues egg producers are dealing with. Many years ago he started developing OVO-vision to solve some of the major logistic and financial administrative issues of egg packers. While working with egg packers he recognised the need of adding information and expanding the programme. Today the market requires a full insight in the history of every single egg released to the market. This includes flock management, feed mill and veterinary/flock health information, information which often used to be available through separate management programmes.
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Source: World Poultry, Vol. 27, No. 7, 2011
