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By Ad Bal
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| Joanne Ivy: “IEC has already been working to provide a common structure for egg businesses to build their CSR programme around”. |
“What does CSR mean and what should CSR mean to IEC?”, Joanne Ivy questioned. She went on to say that this is an area where the IEC has been working to provide a common structure for each country and the egg business to build their CSR programme around. She reminded the audience that IEC had adopted the statement that farmers care about producing the highest quality, safest product.
Moreover they care about the environment and the welfare of hens, are providing choice and have a responsibility of feeding the growing world population. In order to meet with these goals, IEC is building relationships with FAO, OIE, and the Consumer Goods Forum.
Green train has left
Apart from the initiatives that the IEC is taking, a wide range of speakers addressed the audience. Such as professor David Hughes of the Imperial College in London, emphasising the need for being prepared for the future. Consumers in the developed world will be demanding food that is produced in a sustainable way. An example is retail giant Wal-Mart that has announced global sustainable agriculture goals. “We and our suppliers are to become carbon neutral in the not to far away future”, Hughes stated. “The green train has left the station and you should be aware of that”, he concluded.
Apart from the initiatives that the IEC is taking, a wide range of speakers addressed the audience. Such as professor David Hughes of the Imperial College in London, emphasising the need for being prepared for the future. Consumers in the developed world will be demanding food that is produced in a sustainable way. An example is retail giant Wal-Mart that has announced global sustainable agriculture goals. “We and our suppliers are to become carbon neutral in the not to far away future”, Hughes stated. “The green train has left the station and you should be aware of that”, he concluded.
Director Ruud Zanders of Rondeel explained this innovative concept of layer housing as an example of keeping layers in a sustainable way. Currently the Rondeel concept is under expansion in the Netherlands and the first facility will also possibly be built in Germany.
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Source: World Poultry, Vol. 27, No. 4, 2011
