Nine organisations have formed the Korea Poultry Industry Development Council to promote safe consumption of poultry and rectify public misunderstanding of avian influenza, reports the Korea Herald.

Members of the group include the Korea Chicken Food Service Association, the Korea Poultry Association, the Korea Duck Association and the Korea Egg Distribution Association.

"We're prepared for an aggressive promotion campaign to remove public misperception of bird flu and educate our society on safe poultry consumption, especially since the birds are safe to eat when cooked properly," said MD of the Korea Chicken Food Service Association Lee Kyung-woo.