The poultry industry has undergone many changes in the past twenty years. The alterations in egg production and trade have not been as dramatic as those in meat.

To reach the centre of the consumer's plate you have to be invited. The way to get that invitation is to know your customers and consumers better than anyone else and to offer better quality, prices, customer service and innovation That is how John Tyson, chairman and chief executive officer of the US meat giant Tyson Foods Inc. sees the strategy to capture the market.

The take over of ConAgra's broiler operations by Pilgrim's Pride has changes the ranking in the US broiler industry. After months of speculation, a new number two ranked broiler meat company has been created. Backgrounds and facts about this big move are given.

The recent decline in export demand for processed portions, whole birds and leg quarters has created an oversupply situation in the markets of both Brazil and the USA.  By Simon Shane

The poultry industry has become an adult business with adult problems that must be dealt with in a professional manner. EU legislations are often seen as disadvantages but they can become advantages if applied properly, said Mr Jacques Risse, President of a.v.e.c.

Food safety and quality were two significant consumer issues in the 90's. Public advocacy groups have found common ground with environmentalists and proponents for animal right to create strong pressure groups in EU countries and other industrialised nations. This is reflected in legislation promoting apparent consumer well-being at the expense of producers.

The Thailand Department of Livestock Development has earmarked 50-80 million baht (€1-1.67 million) for a Radio frequency identification (RFID) project that will be piloted at 25 poultry farms by the end of this year.