The Ross Rowan has been developed for the speciality markets, such as free-range and organic, and is a product like no other on the market, providing customers with a coloured broiler, which is slower growing yet still offers excellent meat yield, says Aviagen.

Add to this the strengths of all Ross products, such as excellent liveability and low feed conversion rates, and customers can be assured that the Ross Rowan will consistently add value to their business, says the company.

Customers have even greater flexibility with the Ross Rowan, being able to mate this with their existing Ross females to produce slower growing broilers, without compromising on performance, and without the extra cost and inconvenience of purchasing and rearing additional female birds. Like all other Aviagen products, the Ross Rowan has been subject to the same rigorous internal and external testing and trialling to ensure the product performs to expected high levels.

Jim McAdam, UK Breeding Programme Director, commented: “We have been developing the Ross Rowan since 2002 and it has performed well in internal and customer trials.”

Val Mendeleev, President, European Operations: “The Ross Rowan has been developed specifically for the UK market and will further enhance our already comprehensive product range.”