This year, the 3-day event, hosted by the Ross regional team, focused on maximising Ross broiler performance.

One of the highlights of the event was a feed workshop, where the emphasis was placed upon the importance of feed's physical quality on broiler performance. Delegates were also given the opportunity to work with different feed types and equipment in order to assess feed texture. Other presentation topics included ventilation, hatchery management and vaccination.

"We look forward to this event as it is an excellent opportunity to share information and to strengthen relationships with the Ross team and other Ross distributors in our region. The feed workshop was a really enjoyable event and we are keen to pass on what we have learned to our broiler customers," said S Homaun Mottaghi, Commercial Manager, Zarbal Grand Parent Company, Iran.

Michael Garden, Regional Technical Manager: ”This year’s meeting proved to be a great success, with the interactive format proving to be a useful opportunity to share best practice. We enjoyed the lively discussions with our participants and are confident that the resulting learning points will be beneficial in making the Ross broiler the breed of choice for the region."