Announcing its 2012 'Food Vision', the London Organising Committee for the Olympic Games (LOCOG) committed itself to the most sustainable games in history, with the use of UK Red Tractor-assured food wherever seasonally possible.
LOCOG's backing for Red Tractor means that all meat, dairy products and - where seasonally or realistically available - fruit, veg, salads and cereals will be UK-farmed and grown, traceable and produced to strict standards.
In addition, the organisers will ask suppliers to consider how a proportion of food can meet their 'aspirational standard', which includes the use of organic and free-range produce carrying the RSPCA Freedom Food or LEAF certification.
During the games, 14 mln meals will be served at 31 venues to 23,900 athletes and team officials, 20,600 broadcasters and press and a workforce of 160,000. In the Olympic Village alone that means 232 t of potatoes, 31 t of poultry, more than 100 t of meat, 75,000 litres of milk and around 330 t of fruit and vegetables.
NFU President Peter Kendall said: "It's extremely good news that the work of UK farmers and growers has been recognised and will play a significant role providing 14 million high quality meals during games.
"Committing to procure UK Red Tractor assured food wherever seasonally possible delivers on LOCOG's promise to provide fresh, quality food for all at the Olympic and Paralympic Games in 2012. It is often described as 'the largest peace-time catering operation in the world'. Never before has such a large scale catering contract had such sustainable procurement."
