Index
World Poultry - VIV 2008
Mustafa Ünal
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Biography:
Mustafa Ünal was born in Targovishte, Bulgaria. He studied at the Veterinary
Medicine Technical College in Lovech Bulgaria from 1985 to 1989.
After
that, he received a diploma at the Faculty of Veterinary Medicine, University of
Istanbul in 1994. In addition, he obtained a Certificate in International
Management at the University of Istanbul in 1996.
Before joining DSM in
2005, he was Assistant Sales Manager Turkey for Roche Vitamins between 1999 and
2004. For the first two years at DSM Nutritional Products, he was Assistant
Sales Manager Turkey and in 2007, he became Poultry Egg Manager for Eastern
Europe.
He speaks Turkish, English, Bulgarian and Russian.
Title: Consumer perception on Egg Quality in Russia
By means of a nationwide survey in Russia, the criteria by which eggs are evaluated, which colour of yolk is preferred, what relevance the colour of the yolk has concerning the decision for buying and what the purchasing behaviour is, were analysed.
In order to
answer these questions, 1,530 personal interviews were carried out in different
supermarkets in several Russian cities in the period of 12-21 November 2007. The
interviews took an average of 10 minutes; a quota system was applied concerning
age and sex of the respondents.
The target
respondents were required to purchase at least 6 eggs per week. 80% women and
20% men were targeted in each age group - 18 – 29 years, 30 – 39
years, 40 – 49 years, 50 – 59
years, 60 years and older. The results are to be presented by Mr Ünal at the
show.
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