Weblog: Poultry Production & Management

Wiebe van der Sluis

Wiebe van der Sluis

Wiebe van.. der Sluis was born at a mixed farm in the Netherlands and being the youngest of six children he often had to give a hand in feeding the pigs, poultry and sheep. It is here that his affection for the smaller farm animals is rooted.
 
After receiving his degree in agronomics he became the full time general secretary of a regional young farmers association, where he further developed his skills in sociology and economics. It was at this time he became interested in journalism and recognised the power of writing. He learnt that through writing he could educate people and stimulate them into developing their skills to realise their own dreams.
 
Wiebe joined Misset, now Reed Business Information, more than thirty years ago to become the editor of the company’s pig farming magazine, a supplement of the weekly farming magazine “Boerderij”.
 
During that eight year period he became one of the initiators of a sheep farming magazine, of which he also became editor.  Meanwhile he was asked to take-over the management of the company’s poultry weekly “Pluimveehouderij”.
 
However, once he got a taste for developing new magazines there was not stopping him, he went on to develop some of the company’s international magazines including World Poultry, Pig Progress and Poultry Processing Magazine.
 
Both World Poultry and Pig Progress excelled taking leading positions in the global market for more than twenty years. And the newly launched Poultry Processing Magazine has been received favourably by the market.
Being editor of World Poultry from its conception, Wiebe has gained worldwide the recognition as a poultry expert.

 

Latest Blogs (31-40 of 40)

It's all about power

Sadia offers to buy Perdigao for up to $1.7 billion. This announcement must have sent shivers down the spines of domestic and international competitors in the food processing market.  

Smugglers cause damage

Doing business can sometimes have unpleasant consequences, especially if you deal with dishonest clients. Nothing new there, there has always been rotten apples (or eggs) in the basket. However, you hope that you will not be involved. (2 comments)

EFSA on the wrong track

For the first time in history, the European Food Safety Authority (EFSA) has surveyed the layer sector in various countries of the European Union to determine the extent of salmonella infection.    

Animal feed for human health

What makes a human physician work for an animal feed company? I asked that question to Dr Luc de Keyser following his presentation at a poultry seminar organised by the Belgian companies Orafti and Danis in the Netherlands. (2 comments)

Freedom to eat

In many countries around the world people have the right of freedom of speech. And in places where rulers do not comply with this human right activists work to get it anchored in their national law. We all believe that this is a good issue to fight for.  (2 comments)

Dioxin in free-range eggs

Researchers of the Wageningen University in the Netherlands have detected high levels of dioxin, a carcinogenic compound, in free-range eggs. Levels found in eggs from these happy birds, who have access to grass, soil, insects and worms, prove to be extremely high.

Acquisition

Chore Time Brocks (CTB) acquires Agro Logic. Is that news? Yes indeed, and it is more than just "American multinational buys a majority share of a small Israeli enterprise".

Will the EU be de- or inde- pendent?

A question I hear posed often, is whether there is a future for the poultry industry in Europe. There is an easy answer: of course there is!      

Confined or free range?

When reviewing the innovations to be expected at this year's VIV Europe, it is good to see that, in spite of the economic depression they continue to suffer, poultry industry suppliers still believe in the future.

Panic for no reason

Years after human physicians detected the first humans infected with the H5N1 avian influenza virus in sick people, we still have no signs that the virus can be spread between human beings.    
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Wiebe van der Sluis - Poultry Production & Management

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